Logos, Samples and ROLEX WATCHES.

Before we start...can we just send a little love to Lindsay Lohan, Lady Gaga and Lana Del Rey for hosting a slumber party together at the Chateau Marmont a few weeks ago! A sleepwear range in honour of this HISTORIC event is definitely on the cards!

OMG. So we've been a little hush-hush at TVHQ recently... only because we've been mega focused on rocking out the first few samples!

We had four aims:
1. Getting a Logo designed
2. Sourcing fabrics
3. Nailing some samples/patterns
4. Picking out our Rose Gold Rolex for when we're millionaires.

LOGO.
You may notice we have a new banner at the top of our blog!

But what do you guys reckon? We obviously wanted a diamond image, I mean, HELLO who doesn't?

As for the lettering, we were inspired by glittering, golden-era, iconic American typefonts. We played around with a few different ones, such as the typeface from the 'Welcome to Fabulous Las Vegas' sign.

The font we eventually went for reminded us of old Hollywood, 30s-40s Horror Movie Posters. We thought that worked well with the scary-movie sleepover theme, plus the guys and gals in those movies are always sexy as hell! But of course, we then Trash Valley'ed it over and went and made it bright and garish. Yay.

We hope you love the logo as much as we do! Personally, we think it's cuter than Anna Faris in House Bunny, and the only thing cuter than that is Buster from Legally Blonde.

FABRIC SOURCING.

Last week we were able to join forces and well....we don't want to give too much away, but check out this picture for a peek at our first fabric haul! It looks like our premier collection is going to involve a lot of neon lace, baby blue frills, pink diamonds, un-natural coloured florals, glitter AND LOTS OF LEOPARD PRINT! I (Cam) also bought some Mary-Kate & Ashley perfume for £5 from Wilkos, much to the dismay of Greig!!!

THE FIRST SAMPLE.

Fuelled by Waitrose doughballs and a soundtrack of Miley Cyrus we came up with our first ever TRASH VALLEY DESIGN! Also, whilst we're on the subject of Miley, can we just say, the girl has a seriously sexy sleepwear look at the start of the Who Owns My Heart vid. Totes respect for any girl who wears pearls to bed.

However, we are sorry babes, but we just HAVE to keep the sample under-wraps for our launch. What we will reveal however is that when we finished the first sample we were so taken aback by its beauty we weeped. We weeped so much we looked like Chris Crocker....C'mon! Y'all remember Chris Crocker?!!!!! The STOP PICKING ON BRITNEY GUY??

WELL we looked like this: 

Maybe we could show you our eye-mask....

ISN'T IT THE CUTEST EVER?!!!!!!!!!!!!!!!!!!!!!!!!

We totes imagine it to be the sort of thing Paris Hilton would wear on her Private Jet whilst trying to snooze after all those "successful" DJ stints she's up to at the moment!

THE ROLEX.

We checked out a local supplier. They weren't blingy enough. F'sakes. MORE DIAMONDS PLEASE.

AND WHAT'S NEXT.....

Well we're aiming to have some finished samples ready in the next couple of weeks, once they're ready we've got an amazing photoshoot planned with our Valley Gurls AND THEN WE'RE GONNA LAUNCH GUYZ!

WE KNOW RIGHT...OMG!

mwah mwah mwah mwah

Cam & Greig xxx

Planning Stages

From our first post, you can pretty much see how we got onto the idea of PJs.


The next step was for us to create a brand and consequently a story that would translate into the pyjamas but also work as our main marketing tool.


Myself (Cam) and Greig, have a lot in common when it comes to taste and inspiration, so the first thing we did was take out our Hello Kitty paper pad, our Swarovski ball point pen, pour a glass of Pinot and jot down everything that makes us, US.

Planning also involved deciding on whether we'll share or
each have our on PA. We decided on share, so long
as it's a gay guy.
(Girls bitch, and a straight guy just ain't gonna get our vibe!)

We discovered  we loved anything relentlessly trashy, ya know, Lolo Ferrari, Ke$ha, Rhinestones.
We're clearly obsessed with modern Americana - botox, Valley Malls, Vegas, Khloe Kardashian, Real Housewives of....
Of course we're teetering over into the world of Camp, we dig the the Palm Springs Gay Scene, Hello Kitty, Jane McDonald and Cher's 'You Haven't Seen the Last of Me.'
But hey! We're sophisticated too, we like Art Deco Architecture, Vera Wang champagne flutes, Alessi cat food bowls, and diamonds, lots and lots of diamonds.


Throwing these words around we quickly came up with the name 'Trash Valley,' but we also came up with the ethos of our brand. We wanted it to be fun, modern, full of pop-culture references, unique and eye catching. But the diva in us calls out for luxury and excellence which will come across in the construction, design and fabric choice. These ain't gonna be no Primark PJs.


You can see visuals of our inspiration, teamed with classic diva-gay commentary at: http://trashvalley.tumblr.com/


But here's a little moodboard for now so you can get our "vibe."

Mwah Mwah

Trash Valley Pyjamas - The Begining

Basically, We’re just a guy and a broad based in Manchester, trying to make a living out of PJs! 

The birth of our company went something a little like this:

Greig: “So like, I have no cute lounge or sleepwear..”
Cam: “OMG I know right, I’m worth so much more than just stripes and tartan…”
Greig: “Girl, if I was in a coma in hospital, and the nurse put me in bland, striped Pyjamas, I’d totes wake up and be like “Bitch! You might not be expecting much out of me for the next month or so, but gimme some respect!” And don’t even get me started on the crime that is..*shudder* the onesie.”
Cam: *shudder*…”Ya know, the only time a onesie is EVER acceptable, is on Harry Styles.”
Grieg: “You slut.”
Cam: “Thanks babe.”

We are aiming to specialise in unique printed PJs which serve as a quirky yet utterly luxurious alternative to the banal, current supply of nightwear which saturates today’s market. PJs so boring that even your gran would write a note in her will to say there ain't no way she's wearing those in her coffin!

Our pyjamas would fit right in at a pyjama party in the Barbie Suite at the Vegas Palms Hotel or tucked into some Uggs for a trip to Waitrose.

We've decided to run this blog to enable you to follow our journey and watch our progress as a brand new company!
We are very much at the early stages of this venture and learning so much already and we hope you enjoy coming along for the ride.

Love Campasme & GreigCreators of Trash Valley

mwah mwah

Campasme & Greig